Concepedia

Sylvie Jean

SJ

Statistics

Publications

3

Citations

118

H-Index

3

Active since

2011

Affiliations

Ecole des Hautes Etudes Commerciales du Nord(Current)

Sylvie Jean is an author at Ecole des Hautes Etudes Commerciales du Nord specializing in consumer research, management, and marketing.

Top concepts

Publications per year

2011–2015

3

Publications

3

Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

Marie‐Cécile Cervellon, Sylvie Jean, Paul-Valentin Ngobo · Journal of Retailing and Consumer Services · 2015 · 51 citations

, , +9

Does store image influence demand for organic store brands?

Paul-Valentin Ngobo, Sylvie Jean · Journal of Retailing and Consumer Services · 2012 · 43 citations

, , +5

Brand parody: a communication strategy to attack a competitor

Sylvie Jean · Journal of Consumer Marketing · 2011 · 24 citations

, , +24

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