Concepedia

Paul-Valentin Ngobo

PN

Statistics

Publications

6

Citations

294

H-Index

6

Active since

1999

Affiliations

Université de Bretagne Sud(Current)

Paul-Valentin Ngobo is an author at Université de Bretagne Sud specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionBrand AwarenessEconomicsInsuranceLongevity

Publications per year

1999–2012

6

Publications

6

Assessment of consumer knowledge and its consequences : a multi-component approach

Philippe Aurier, Paul-Valentin Ngobo · ACR North American Advances · 1999 · 91 citations

Customer Satisfaction, Consumer Study, Interactive Marketing +9

Decreasing Returns in Customer Loyalty: Does It Really Matter to Delight the Customers?

Paul-Valentin Ngobo · ACR North American Advances · 1999 · 72 citations

Customer Satisfaction, Service Quality, Management +7

Private label share, branding strategy and store loyalty

Paul-Valentin Ngobo · Journal of Retailing and Consumer Services · 2010 · 51 citations

Marketing, Private Label Share, Business +7

Does store image influence demand for organic store brands?

Paul-Valentin Ngobo, Sylvie Jean · Journal of Retailing and Consumer Services · 2012 · 43 citations

Management, Business, Consumer Research +5

A cross-category investigation into the effects of nine-ending pricing on brand choice

Paul-Valentin Ngobo, Patrick Legohérel, Nicolas Guéguen · Journal of Retailing and Consumer Services · 2010 · 27 citations

Cross-category Investigation, Brand Choice, Pricing Policy +9

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