Concepedia

Marie‐Cécile Cervellon

MC

Statistics

Publications

21

Citations

1.8K

H-Index

19

Active since

2000

Affiliations

Ecole des Hautes Etudes Commerciales du Nord(Current)

International University of Monaco

Glasgow Caledonian University

McGill University

Marie‐Cécile Cervellon is an author at Ecole des Hautes Etudes Commerciales du Nord specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCultureConsumer CultureBrand DevelopmentArtsFashionBranding

Publications per year

2000–2019

21

Publications

21

Something old, something used

Marie‐Cécile Cervellon, Lindsey Carey, Trine Harms · International Journal of Retail & Distribution Management · 2012 · 322 citations

Consumer Research, Brand Strategy, Consumer Culture +24

Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement

Jae‐Eun Kim, Stephen Lloyd, Marie‐Cécile Cervellon · Journal of Business Research · 2015 · 188 citations

Marketing, Advertising, Management +6

A model of consumer response to two retail sales promotion techniques

Michel Laroche, Frank Pons, Nadia Zgolli et al. · Journal of Business Research · 2003 · 175 citations

Customer Satisfaction, Consumer Response, Online Customer Behavior +10

Selling second-hand luxury: Empowerment and enactment of social roles

Linda Lisa Maria Turunen, Marie‐Cécile Cervellon, Lindsey Carey · Journal of Business Research · 2019 · 139 citations

Consumer Culture, Luxury Brand Management, Sociology +9

Knowledge sharing among green fashion communities online

Marie‐Cécile Cervellon, Anne‐Sophie Wernerfelt · Journal of Fashion Marketing and Management · 2012 · 137 citations

Green Marketing, Brand Strategy, Information Sharing +31

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