Marie‐Cécile Cervellon

Statistics

Publications

Citations

1.9K

H-Index

Active since

2000

Affiliations

Ecole des Hautes Etudes Commerciales du Nord(Current)

International University of Monaco

Glasgow Caledonian University

McGill University

Marie‐Cécile Cervellon is an author at Ecole des Hautes Etudes Commerciales du Nord specializing in marketing, marketing management, and consumer behavior.

ORCID

Publications per year

2000–2019

Publications

Something old, something used

Marie‐Cécile Cervellon, Lindsey Carey, Trine Harms · International Journal of Retail & Distribution Management · 2012 · 333 citations

Social Sciences, Marketing, Consumer Behavior +16

Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement

Jae‐Eun Kim, Stephen Lloyd, Marie‐Cécile Cervellon · Journal of Business Research · 2015 · 193 citations

Business, Marketing, Marketing Management +16

A model of consumer response to two retail sales promotion techniques

Michel Laroche, Frank Pons, Nadia Zgolli et al. · Journal of Business Research · 2003 · 175 citations

Business, Marketing, Marketing Management +14

Selling second-hand luxury: Empowerment and enactment of social roles

Linda Lisa Maria Turunen, Marie‐Cécile Cervellon, Lindsey Carey · Journal of Business Research · 2019 · 147 citations · Full text

Social Sciences, Marketing, Marketing Management +7

Knowledge sharing among green fashion communities online

Marie‐Cécile Cervellon, Anne‐Sophie Wernerfelt · Journal of Fashion Marketing and Management · 2012 · 139 citations

Management, Knowledge Management, Supply Chain Management +8

1–5 of 21