Concepedia

Nadia Zgolli

NZ

Statistics

Publications

2

Citations

226

H-Index

2

Active since

2001

Affiliations

Saint Mary's University(Current)

Concordia University

Nadia Zgolli is an author at Saint Mary's University specializing in customer satisfaction, consumer research, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2001–2003

2

Publications

2

A model of consumer response to two retail sales promotion techniques

Michel Laroche, Frank Pons, Nadia Zgolli et al. · Journal of Business Research · 2003 · 175 citations

Customer Satisfaction, Consumer Response, Online Customer Behavior +10

Consumers use of price promotions: a model and its potential moderators

Michel Laroche, Frank Pons, Nadia Zgolli et al. · Journal of Retailing and Consumer Services · 2001 · 51 citations

Customer Satisfaction, Consumer Study, Interactive Marketing +10

1–2 of 2