Frank Pons

Individualistic orientation and consumer susceptibility to interpersonal influence

Mehdi Mourali, Michel Laroche, Frank Pons · Journal of Services Marketing · 2005 · 217 citations

Social Sciences, Marketing, Psychology +11

A model of consumer response to two retail sales promotion techniques

Michel Laroche, Frank Pons, Nadia Zgolli et al. · Journal of Business Research · 2003 · 175 citations

Business, Marketing, Marketing Management +14

Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention

Nizar Souiden, Frank Pons · Journal of Product & Brand Management · 2009 · 153 citations

Business, Marketing, Marketing Management +17

Values and adoption of innovations: a cross‐cultural study

Naoufel Daghfous, John V. Petrof, Frank Pons · Journal of Consumer Marketing · 1999 · 152 citations

Business, Marketing, Marketing Management +13

Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

Mehdi Mourali, Michel Laroche, Frank Pons · Journal of Consumer Behaviour · 2005 · 145 citations

Business, Marketing, Psychology +14