John V. Petrof

Values and adoption of innovations: a cross‐cultural study

Naoufel Daghfous, John V. Petrof, Frank Pons · Journal of Consumer Marketing · 1999 · 152 citations

Business, Marketing, Marketing Management +13

Relationship marketing: the wheel reinvented?

John V. Petrof · Business Horizons · 1997 · 41 citations

Business, Marketing, Marketing Management +12

The influence of the school of business on the values of its students

John V. Petrof, Elie E. Sayegh, Pandelis Vlahopoulos · Journal of the Academy of Marketing Science · 1982 · 11 citations

Education, Higher Education, Business Ethics +2

Evoked set: Myth or reality?

John V. Petrof, Naoufel Daghfous · Business Horizons · 1996 · 10 citations

Life Sciences, Neuroscience, Cognitive Neuroscience +2