Journal of Retailing · 2015 · 43 citations · 106 references
BusinessMarketingMarketing ManagementBusiness EthicsPhilanthropyRelationship MarketingChannel Partner ManagementChannel Partner EvaluationChannel Partner SupportPartner Motivation
106
PLS-SEM: Indeed a Silver Bullet
Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations