Channel Partner Evaluation

Channel Partner Evaluation is a systematic assessment framework within channel control that identifies, measures, and analyzes the performance, alignment, and strategic contribution of individual channel partners to optimize distribution network effectiveness.

15

Publications

2.2K

Citations

28

Authors

26

Institutions

Publications per year

2017–2026

1

Authors

28

  1. KD
    Ko de Ruyter

    Maastricht University, Netherlands

    2 publications · 63 citations

    2

    h-index

  2. RW
    Robert W. Ruekert

    University of Minnesota, United States

    2 publications · 467 citations

    2

    h-index

  3. GL
    Gary L. Frazier

    University of Southern California, United States

    2 publications · 697 citations

    2

    h-index

  4. GA
    Gilbert A. Churchill

    University of Wisconsin–Madison, United States

    2 publications · 467 citations

    2

    h-index

  5. DN
    David N. Cox

    Commonwealth Scientific and Industrial Research Organisation, Australia

    2 publications · 63 citations

    2

    h-index

1–5 of 28

Venues

  1. Journal of Marketing Research

    4 publications · 1.2K citations

    4

    h-index

  2. Journal of Retailing

    3 publications · 653 citations

    3

    h-index

  3. Industrial Marketing Management

    1 publications · 20 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 28 citations

    1

    h-index

  5. Journal of Small Business Management

    JSBM · 1 publications · 38 citations

    1

    h-index

1–5