Partner Motivation
Partner Motivation is a theoretical construct in channel partner management that denotes the internal and external factors driving channel partners to engage in, sustain, and enhance collaborative behaviors with manufacturers or vendors, distinguished by its focus on incentivizing relational commitment, performance alignment, and strategic cooperation within vertical marketing systems.
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Publications
3.6K
Citations
138
Authors
90
Institutions
Publications per year
2017–2026
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University of Cambridge
Cambridge, United Kingdom
2 h-index
5 publications
209 citations
Babson College
Wellesley, United States
2 h-index
2 publications
54 citations
University College London
London, United Kingdom
2 h-index
4 publications
700 citations
Florida State University
Tallahassee, United States
2 h-index
5 publications
700 citations
New York University
New York, United States
2 h-index
6 publications
792 citations
Maastricht University
Maastricht, The Netherlands
2 h-index
4 publications
140 citations
Friedrich Schiller University Jena
Jena, Germany
2 h-index
4 publications
154 citations

Drexel University
Philadelphia, United States
2 h-index
2 publications
117 citations
1–8 of 90
PSPB · 3 publications · 201 citations
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JM · 3 publications · 132 citations
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EJM · 3 publications · 212 citations
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1 publications · 30 citations
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1 publications · 19 citations
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