Partner Motivation

Partner Motivation is a theoretical construct in channel partner management that denotes the internal and external factors driving channel partners to engage in, sustain, and enhance collaborative behaviors with manufacturers or vendors, distinguished by its focus on incentivizing relational commitment, performance alignment, and strategic cooperation within vertical marketing systems.

52

Publications

3.6K

Citations

138

Authors

90

Institutions

Publications per year

2017–2026

16

Authors

138

  1. DG
    Dhruv Grewal

    Babson College, United States

    2 publications · 54 citations

    2

    h-index

  2. FD
    Frank D. Fincham

    Florida State University, United States

    2 publications · 304 citations

    2

    h-index

  3. NM
    Nathaniel M. Lambert

    Florida State University, United States

    2 publications · 304 citations

    2

    h-index

  4. JP
    Jan Pelser

    Maastricht University, Netherlands

    2 publications · 54 citations

    2

    h-index

  5. EA
    Emily A. Impett

    University of Toronto, Canada

    2 publications · 254 citations

    2

    h-index

1–5 of 138

Venues

  1. Personality and Social Psychology Bulletin

    PSPB · 3 publications · 201 citations

    3

    h-index

  2. Journal of Marketing

    JM · 3 publications · 132 citations

    3

    h-index

  3. European Journal of Marketing

    EJM · 3 publications · 212 citations

    3

    h-index

  4. Journal of Sex Education and Therapy

    1 publications · 30 citations

    1

    h-index

  5. Child Abuse Review

    1 publications · 19 citations

    1

    h-index

1–5