Concepedia

Channel Partner Support

Channel Partner Support is a strategic framework within channel partner management that encompasses the structured provision of resources, training, technical assistance, and incentives by a vendor to enable channel partners to effectively market, sell, and service products or solutions.

5

Publications

128

Citations

12

Authors

10

Institutions

Publications per year

2017–2026

0

Parents

Publications

5

B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude

Jan Pelser, Ko de Ruyter, Martin Wetzels et al. · Journal of Retailing · 2015 · 43 citations

, , +7

The benefits of manufacturer brands to retailers

Mark S. Glynn, Roderick J. Brodie, Judy Motion · European Journal of Marketing · 2012 · 35 citations · Full text

, , +16

An exploratory examination of the relationship between channel support mechanisms and relational norms in an international context

Audhesh K. Paswan, Joyce A. Young · Journal of Business and Industrial Marketing · 1999 · 24 citations

, , +9

Channel support activities and perceived goal orientation: an exploration in the Indian market

Audhesh K. Paswan · Asia Pacific Journal of Marketing and Logistics · 2003 · 14 citations

, , +16

Winning the Export War: British, Japanese and West German Exporters' Strategy Compared

Peter J. Williamson · British Journal of Management · 1990 · 12 citations

, , +17

1–5 of 5

Authors

12

  1. AK
    Audhesh K. Paswan

    University of North Texas, United States

    2 publications · 38 citations

    2

    h-index

  2. KD
    Ko de Ruyter

    Maastricht University, Netherlands

    1 publications · 43 citations

    1

    h-index

  3. JM
    Judy Motion

    University of Waikato, New Zealand

    1 publications · 35 citations

    1

    h-index

  4. MW
    Martin Wetzels

    Maastricht University, Netherlands

    1 publications · 43 citations

    1

    h-index

  5. JV
    Jacqueline van Beuningen

    Maastricht University, Netherlands

    1 publications · 43 citations

    1

    h-index

1–5 of 12

Institutions

10

  1. University of North Texas

    Denton, United States

    2 h-index

    2 publications

    38 citations

  2. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    35 citations

  3. Maastricht University

    Maastricht, The Netherlands

    1 h-index

    3 publications

    129 citations

  4. Maastricht School of Management

    Maastricht, The Netherlands

    1 h-index

    3 publications

    129 citations

  5. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    35 citations

  6. Babson College

    Wellesley, United States

    1 h-index

    1 publications

    43 citations

  7. London Business School

    London, United Kingdom

    1 h-index

    1 publications

    12 citations

  8. Auckland University of Technology

    Auckland, New Zealand

    1 h-index

    1 publications

    35 citations

1–8 of 10

Venues

  1. European Journal of Marketing

    EJM · 1 publications · 35 citations

    1

    h-index

  2. Journal of Retailing

    1 publications · 43 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Business and Industrial Marketing

    1 publications · 24 citations

    1

    h-index

  5. British Journal of Management

    1 publications · 12 citations

    1

    h-index

1–5