Examining the differential effects of social and economic rewards in a hotel loyalty program

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Intrinsic Motivation and Self-Determination in Human Behavior

Karen A. Miller, Edward L. Deci, Richard M. Ryan · Contemporary Sociology A Journal of Reviews · 1988 · 15.4K citations

Social Sciences, Behavioral Sciences, Psychology +13

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

A three-component conceptualization of organizational commitment

John P. Meyer, Natalie J. Allen · Human Resource Management Review · 1991 · 10.8K citations

Management, Organization Studies, Organizational Behavior +15