Concepedia

Loyalty Program Economics

Loyalty Program Economics is an academic framework that systematically analyzes the financial mechanisms, cost-benefit structures, and value-exchange dynamics inherent in loyalty program systems to evaluate their profitability, sustainability, and strategic impact on consumer behavior and firm performance.

26

Publications

1.7K

Citations

55

Authors

37

Institutions

Publications per year

2017–2026

10

Parents

Publications

26

The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention

Michael Lewis · Journal of Marketing Research · 2004 · 540 citations

, , +17

Your loyalty program is betraying you.

Joseph C. Nunes, Xavier Drèze · PubMed · 2006 · 193 citations

, , +17

Do enhancements to loyalty programs affect demand? The impact of international frequent flyer partnerships on domestic airline demand

Mara Lederman · The RAND Journal of Economics · 2007 · 138 citations

, , +17

The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective

Johnny Jiung‐Yee Lee, Michael L. Capella, Charles R. Taylor et al. · Journal of Business Research · 2014 · 137 citations

, , +17

Stockpiling Points in Linear Loyalty Programs

Valeria Stourm, Eric T. Bradlow, Peter S. Fader · Journal of Marketing Research · 2014 · 75 citations

, , +17

1–5 of 26

Authors

55

  1. SY
    So Yeon Chun

    INSEAD, France

    3 publications · 85 citations

    3

    h-index

  2. ET
    Eric T. Bradlow

    University of Pennsylvania, United States

    1 publications · 75 citations

    2

    h-index

  3. ZF
    Zhixuan Fang

    Tsinghua University, China

    2 publications · 27 citations

    2

    h-index

  4. TH
    Tammo H.A. Bijmolt

    University of Groningen, Netherlands

    2 publications · 84 citations

    2

    h-index

  5. VS
    Valeria Stourm

    HEC Paris, France

    1 publications · 75 citations

    2

    h-index

1–5 of 55

Institutions

37

  1. California Institute of Technology

    Pasadena, United States

    2 h-index

    2 publications

    27 citations

  2. INSEAD

    Fontainebleau, France

    2 h-index

    2 publications

    41 citations

  3. Tsinghua University

    Beijing, China

    2 h-index

    3 publications

    39 citations

  4. University of Groningen

    Groningen, The Netherlands

    2 h-index

    2 publications

    92 citations

  5. Wharton County Junior College

    Wharton, United States

    1 h-index

    3 publications

    225 citations

  6. Universidad de Santiago de Chile

    Santiago, Chile

    1 h-index

    1 publications

    50 citations

  7. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    15 citations

  8. Ohio University

    Athens, United States

    1 h-index

    1 publications

    137 citations

1–8 of 37

Venues

  1. Journal of Marketing Research

    2 publications · 615 citations

    2

    h-index

  2. Management Science

    2 publications · 112 citations

    2

    h-index

  3. Journal of Business Research

    JBR · 2 publications · 168 citations

    2

    h-index

  4. Cornell Hospitality Quarterly

    CQ · 2 publications · 28 citations

    2

    h-index

  5. Performance Evaluation

    1 publications · 15 citations

    1

    h-index

1–5