Concepedia
Statistics
Publications
11
Citations
295
H-Index
Active since
2009
Affiliations
INSEAD(Current)
Georgetown University
Georgia Institute of Technology
So Yeon Chun is an author at INSEAD specializing in business, customer loyalty, and loyalty strategy.
Publications per year
2009–2024
Conditional Value-at-Risk and Average Value-at-Risk: Estimation and Asymptotics
So Yeon Chun, Alexander Shapiro, Stan Uryasev · Operations Research · 2012 · 62 citations
Business, Economics, Finance +17
Strategic Consumers, Revenue Management, and the Design of Loyalty Programs
So Yeon Chun · Management Science · 2019 · 44 citations
Business, Strategic Management, Strategy +13
Normal Versus Noncentral Chi-square Asymptotics of Misspecified Models
So Yeon Chun, Alexander Shapiro · Multivariate Behavioral Research · 2009 · 34 citations
Social Sciences, Biostatistics, Econometrics +14
When Friends Become Competitors: The Design of Resource Exchange Alliances
So Yeon Chun, Anton J. Kleywegt, Alexander Shapiro · Management Science · 2016 · 32 citations
Management, Business Economics, Economics +16
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow et al. · Marketing Letters · 2020 · 30 citations · Full text
Business, Information Systems, Management Information Systems +13
1–5 of 11