Concepedia
Statistics
Publications
4
Citations
130
H-Index
Active since
2014
Affiliations
HEC Paris(Current)
University of Pennsylvania
Valeria Stourm is an author at HEC Paris specializing in loyalty program model, economics, and business.
Publications per year
2014–2022
Stockpiling Points in Linear Loyalty Programs
Valeria Stourm, Eric T. Bradlow, Peter S. Fader · Journal of Marketing Research · 2014 · 75 citations
Management, Business Economics, Economics +17
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow et al. · Marketing Letters · 2020 · 30 citations · Full text
Business, Information Systems, Management Information Systems +13
Incorporating hidden costs of annoying ads in display auctions
Valeria Stourm, Eric Bax · International Journal of Research in Marketing · 2017 · 14 citations
Business, Business Economics, Economics +14
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
Valeria Stourm, Eric T. Bradlow · International Journal of Research in Marketing · 2022 · 11 citations · Full text
Business, Marketing, Marketing Management +17
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