Journal of Business Research · 2022 · 82 citations · 60 references
BusinessMarketingMarketing ManagementBrand ManagementStrategic CommunicationStrategic MarketingBrand AssociationsBrand CommunicationBrand EquityBrand IdentityBrand PromotionBrand StrategyBrand Communication StrategyBrand MessagingCorporate Brand Communication
60
Some antecedents and outcomes of brand love
Barbara A. Carroll, Aaron Ahuvia · Marketing Letters · 2006 · 2.2K citations
Cultivating Service Brand Equity
Leonard L. Berry · Journal of the Academy of Marketing Science · 2000 · 1.7K citations