Concepedia

Fayez Ahmad

FA

Statistics

Publications

15

Citations

442

H-Index

11

Active since

2010

Affiliations

Hashemite University(Current)

Egyptian Petroleum Research Institute

King Saud University

University of North Texas

Appalachian State University

Fayez Ahmad is an author at Hashemite University specializing in management, marketing, and engineering.

Top concepts

MarketingManagementEngineeringBusinessPetrologyEarth ScienceBrand ManagementConsumer BehaviorConsumer ResearchConsumer Engagement

Publications per year

2010–2024

15

Publications

15

Drought analysis in Jordan under current and future climates

Mohammed Al‐Qinna, Nezar Hammouri, Mutawakil Obeidat et al. · Climatic Change · 2010 · 82 citations

Climatology, Engineering, Drought +5

Effective messaging strategies to increase brand love for sociopolitical activist brands

Fayez Ahmad, Francisco Guzmán, Blair Kidwell · Journal of Business Research · 2022 · 77 citations

Marketing, Media Activism, Advertising +15

Factors behind the Adoption of Green Banking by Bangladeshi Commercial Banks

Fayez Ahmad, Nurul Mohammad Zayed, Ashraf Harun · 2013 · 51 citations

Green Marketing, Applied Economics, Economic Development +19

Negative online reviews, brand equity and emotional contagion

Fayez Ahmad, Francisco Guzmán · European Journal of Marketing · 2021 · 35 citations

Marketing, Customer Satisfaction, Negative Online Reviews +15

Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge

Fayez Ahmad, Francisco Guzmán · Journal of Product & Brand Management · 2020 · 34 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +23

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