Online banner advertisement scheduling for advertising effectiveness

How Advertising Works: What Do We Really Know?

Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 1.1K citations

Business, Marketing, Marketing Management +17

Shelf management and space elasticity

Xavier Drèze, Stephen J. Hoch, Mary E. Purk · Journal of Retailing · 1994 · 661 citations

Business, Retail Management, Packaging Design +9

How Advertising Works: What Do We Really Know?

Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 629 citations

Business, Marketing, Marketing Management +17

A Model for Optimizing Retail Space Allocations

Marcel Corstjens, Peter Doyle · Management Science · 1981 · 398 citations

Management, Operations Management, Retail Management +17

Cognitive Impact of Banner Ad Characteristics: An Experimental Study

Hairong Li, Janice L. Bukovac · Journalism & Mass Communication Quarterly · 1999 · 222 citations

Business, Marketing, Psychology +17