Concepedia

Ad Placement Optimization

Ad Placement Optimization is a computational method in media buying that systematically determines the most effective positioning of advertisements across digital platforms to maximize campaign performance metrics such as reach, engagement, or conversion, distinguished from other media planning techniques by its focus on real-time, data-driven adjustments to placement strategies.

48

Publications

2.5K

Citations

140

Authors

64

Institutions

Publications per year

2017–2026

18

Parents

Publications

48

Tensor Comprehensions: Framework-Agnostic High-Performance Machine Learning Abstractions

Nicolas Vasilache, Oleksandr Zinenko, Theodoros Theodoridis et al. · arXiv (Cornell University) · 2018 · 252 citations · Full text

, , +17

Object-Level Video Advertising: An Optimization Framework

Haijun Zhang, Xiong Cao, John K. L. Ho et al. · IEEE Transactions on Industrial Informatics · 2016 · 190 citations

, , +13

Learning to advertise

Anísio Lacerda, Marco Cristo, Marcos André Gonçalves et al. · 2006 · 159 citations

, , +15

Quizz

Panagiotis G. Ipeirotis, Evgeniy Gabrilovich · 2014 · 154 citations · Full text

, , +16

Yield Optimization of Display Advertising with Ad Exchange

Santiago Balseiro, Jon Feldman, Vahab Mirrokni et al. · Management Science · 2014 · 138 citations

, , +14

1–5 of 48

Authors

140

  1. EG
    Evgeniy Gabrilovich

    Yahoo (United States), United States

    4 publications · 272 citations

    4

    h-index

  2. AB
    Andrei Broder

    Yahoo (United States), United States

    3 publications · 118 citations

    3

    h-index

  3. JF
    Jon Feldman

    Google (United States), United States

    3 publications · 231 citations

    3

    h-index

  4. VJ
    Vanja Josifovski

    Yahoo (United States), United States

    3 publications · 118 citations

    3

    h-index

  5. VM
    Vahab Mirrokni

    Google (United States), United States

    3 publications · 231 citations

    3

    h-index

1–5 of 140

Institutions

64

  1. Google (United States)

    Mountain View, United States

    5 h-index

    12 publications

    862 citations

  2. Zhejiang University

    Hangzhou, China

    2 h-index

    9 publications

    147 citations

  3. Adobe Systems (United States)

    San Jose, United States

    2 h-index

    3 publications

    106 citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    28 citations

  5. Yahoo (United States)

    Sunnyvale, United States

    2 h-index

    10 publications

    515 citations

  6. Iowa State University

    Ames, United States

    2 h-index

    4 publications

    345 citations

  7. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    5 publications

    235 citations

  8. Indian Institute of Management Calcutta

    Kolkata, India

    1 h-index

    3 publications

    84 citations

1–8 of 64

Venues

  1. arXiv (Cornell University)

    Repository · 2 publications · 265 citations

    2

    h-index

  2. DSpace@MIT (Massachusetts Institute of Technology)

    Repository · 1 publications · 14 citations

    1

    h-index

  3. Management Science

    1 publications · 138 citations

    1

    h-index

  4. ACM Transactions on Management Information Systems

    TMIS · 1 publications · 11 citations

    1

    h-index

  5. 1

    h-index

1–5