Concepedia

Media Scheduling

Media Scheduling is a strategic framework within media planning that specifies the timing, duration, frequency, and sequence of advertising placements to optimize audience exposure and message retention across selected media channels.

118

Publications

4.9K

Citations

248

Authors

131

Institutions

Publications per year

2017–2026

5

Parents

Publications

118

Planning Media Schedules in the Presence of Dynamic Advertising Quality

P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 315 citations

, , +13

A Media Planning Calculus

John D. C. Little, Leonard M. Lodish · Operations Research · 1969 · 263 citations

, , +16

Scheduling on-demand broadcasts

Swarup Acharya, S. Muthukrishnan · 1998 · 235 citations · Full text

, , +13

Disk scheduling in a multimedia I/O system

A. L. Narasimha Reddy, Jim Wyllie · 1993 · 222 citations · Full text

, , +9

A THEORY OF TELEVISION PROGRAM CHOICE

James G. Webster, Jacob J. Wakshlag · Communication Research · 1983 · 197 citations

, , +10

1–5 of 118

Authors

248

  1. TY
    Tomoki Yoshihisa

    The University of Osaka, Japan

    4 publications · 90 citations

    4

    h-index

  2. RT
    Roland T. Rust

    University of Maryland, College Park, United States

    3 publications · 155 citations

    3

    h-index

  3. MT
    M. Tsukamoto

    Kobe University, Japan

    3 publications · 71 citations

    3

    h-index

  4. AG
    Alan G. Sawyer

    University of Florida, United States

    3 publications · 348 citations

    3

    h-index

  5. SN
    Shojiro Nishio

    The University of Osaka, Japan

    3 publications · 71 citations

    3

    h-index

1–5 of 248

Institutions

131

  1. Kyoto University

    Kyoto, Japan

    4 h-index

    6 publications

    128 citations

  2. The University of Texas at Austin

    Austin, United States

    4 h-index

    7 publications

    405 citations

  3. University at Buffalo, State University of New York

    Buffalo, United States

    3 h-index

    5 publications

    105 citations

  4. Kyoto College of Graduate Studies for Informatics

    Kyoto, Japan

    3 h-index

    5 publications

    108 citations

  5. Kobe University

    Kobe, Japan

    3 h-index

    3 publications

    71 citations

  6. Stanford University

    Stanford, United States

    3 h-index

    4 publications

    70 citations

  7. The University of Osaka

    Osaka, Japan

    3 h-index

    3 publications

    71 citations

  8. Seoul National University

    Seoul, South Korea

    3 h-index

    8 publications

    203 citations

1–8 of 131

Venues

  1. Journal of the Operational Research Society

    OR · 8 publications · 168 citations

    8

    h-index

  2. Journal of Advertising Research

    JAR · 6 publications · 174 citations

    6

    h-index

  3. Journal of Marketing Research

    6 publications · 195 citations

    6

    h-index

  4. Management Science

    6 publications · 225 citations

    6

    h-index

  5. IEEE Transactions on Broadcasting

    4 publications · 86 citations

    4

    h-index

1–5