International Journal of Sports Marketing and Sponsorship · 2005 · 30 citations · 14 references
BusinessMarketingSocial PsychologyClub ManagementSport PsychologyConsumer InvolvementCustomer ParticipationCustomer SatisfactionMembership ManagementMembership MarketingTheory Of Planned BehaviorAthlete SatisfactionLoyalty IntentionMember CommitmentMember ExperienceMember Satisfaction MeasurementMembership Experience
A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.
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