The Relationship Between Customer Loyalty and Purchase Incidence

Do Customer Loyalty Programs Really Work

Grahame R. Dowling, Mark Uncles · Sloan management review · 1997 · 1K citations

Business, Marketing, Marketing Management +12

An Evaluation Cost Model of Consideration Sets

John R. Hauser, Birger Wernerfelt · Journal of Consumer Research · 1990 · 1K citations

Business, Marketing, Marketing Management +14

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Carl F. Mela, Donald R. Lehmann · Journal of Marketing Research · 1997 · 791 citations

Business, Marketing, Marketing Management +17

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis · Journal of Marketing Research · 1988 · 527 citations

Business, Marketing, Marketing Management +17

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

Lakshman Krishnamurthi, S. P. Raj · Marketing Science · 1991 · 455 citations

Business, Marketing, Marketing Management +12