Statistics
Publications
18
Citations
677
H-Index
14
Active since
1994
Philip Stern is an author at University of South Australia specializing in marketing management, marketing, and business.
Publications per year
1994–2021
18
18
Byron Sharp, Malcolm Wright, John Dawes et al. · Journal of Advertising Research · 2012 · 75 citations
How to grow a brand: Retain or acquire customers?
Erica Riebe, Malcolm Wright, Philip Stern et al. · Journal of Business Research · 2013 · 45 citations
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