Journal of Business Research · 2014 · 150 citations · 70 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingChurn ManagementCustomer EngagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionLoyalty Program ManagementCustomer Loyalty ManagementLoyalty Program EffectivenessLoyalty Program EffectsLoyalty Program ModelLoyalty Program Strategy
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