Mark D. Groza

Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

Mark D. Groza, Mya R. Pronschinske, Matthew C. Walker · Journal of Business Ethics · 2011 · 523 citations · Full text

Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

Mya R. Pronschinske, Mark D. Groza, Matthew C. Walker · Sport Marketing Quarterly · 2012 · 176 citations

Social Medium Monitoring, Digital Marketing, Online Communication +25

Customer–company identification and the effectiveness of loyalty programs

Jun Kang, Thomas G. Brashear, Mark D. Groza · Journal of Business Research · 2014 · 146 citations

Customer Satisfaction, Customer–company Identification, Business +6

Linking thinking styles to sales performance: The importance of creativity and subjective knowledge

Mark D. Groza, David A. Locander, Charles H. Howlett · Journal of Business Research · 2016 · 93 citations

Customer Satisfaction, Creativity, Management +6

Leveraging loyalty programs to build customer–company identification

Thomas G. Brashear, Jun Kang, Mark D. Groza · Journal of Business Research · 2015 · 79 citations

Customer Satisfaction, Loyalty Programs, Customer Profiling +5