Concepedia

Mark D. Groza

MD

15

Publications

1.3K

Citations

13

H-Index

2010

Active since

Affiliations

Northern Illinois University(Current)

Northern Kentucky University

University of Massachusetts Amherst

Hunan University

Mark D. Groza is an author at Northern Illinois University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand StrategyBrand AwarenessSports MarketingBrandingAdvertisingSponsorship

Publications per year

2010–2021

15

Publications

15

Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

Mark D. Groza, Mya R. Pronschinske, Matthew C. Walker · Journal of Business Ethics · 2011 · 523 citations · Full text

Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

Mya R. Pronschinske, Mark D. Groza, Matthew C. Walker · Sport Marketing Quarterly · 2012 · 176 citations

Social Medium Monitoring, Digital Marketing, Online Communication +25

Customer–company identification and the effectiveness of loyalty programs

Jun Kang, Thomas G. Brashear, Mark D. Groza · Journal of Business Research · 2014 · 146 citations

Customer Satisfaction, Customer–company Identification, Business +6

Linking thinking styles to sales performance: The importance of creativity and subjective knowledge

Mark D. Groza, David A. Locander, Charles H. Howlett · Journal of Business Research · 2016 · 93 citations

Customer Satisfaction, Creativity, Management +6

Leveraging loyalty programs to build customer–company identification

Thomas G. Brashear, Jun Kang, Mark D. Groza · Journal of Business Research · 2015 · 79 citations

Customer Satisfaction, Loyalty Programs, Customer Profiling +5

Rows per page

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