Concepedia

Jun Kang

JK

10

Publications

559

Citations

10

H-Index

2013

Active since

Affiliations

Hunan University(Current)

University of Massachusetts Amherst

Beijing University of Posts and Telecommunications

Quinnipiac University

Northern Illinois University

Jun Kang is an author at Hunan University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionStrategic ManagementBusiness StrategyConsumer ResearchMarketing StrategyInformation ManagementRelationship Marketing

Publications per year

2013–2023

10

Publications

10

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

Jun Kang, Zihe Diao, Marco Tulio Zanini · Marketing Intelligence & Planning · 2020 · 151 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +16

Customer–company identification and the effectiveness of loyalty programs

Jun Kang, Thomas G. Brashear, Mark D. Groza · Journal of Business Research · 2014 · 146 citations

Customer Satisfaction, Customer–company Identification, Business +6

Leveraging loyalty programs to build customer–company identification

Thomas G. Brashear, Jun Kang, Mark D. Groza · Journal of Business Research · 2015 · 79 citations

Customer Satisfaction, Loyalty Programs, Customer Profiling +5

B2B technology adoption in customer driven supply chains

Anthony K. Asare, Thomas G. Brashear, Jun Kang · Journal of Business and Industrial Marketing · 2016 · 68 citations

Innovation Adoption, Business-to-business Research, Business Intelligence +23

The relationship between supplier development and firm performance: the mediating role of marketing process improvement

Anthony K. Asare, Thomas G. Brashear, Jing Yang et al. · Journal of Business and Industrial Marketing · 2013 · 34 citations

Total Quality Management, Customer Satisfaction, Firm Performance +21

Rows per page

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