Marco Tulio Zanini

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

Jun Kang, Zihe Diao, Marco Tulio Zanini · Marketing Intelligence & Planning · 2020 · 151 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +16

Communal solidarity in extreme environments: The role of servant leadership and social resources in building serving culture and service performance

Amanda Christensen-Salem, Marco Tulio Zanini, Fred O. Walumbwa et al. · Journal of Business Research · 2021 · 46 citations

Culture, Service Leadership, Performance Studies +12

Trust as an element of informal coordination and its relationship with organizational performance

Marco Tulio Zanini, Carmen Pires Migueles · EconomiA · 2013 · 39 citations · Full text

Trust Metric, Organizational Communication, Organizational Structure +15

Sustainability certifications and product preference

Maximilian Prell, Marco Tulio Zanini, Fábio Caldieraro et al. · Marketing Intelligence & Planning · 2020 · 34 citations

Green Marketing, Sustainable Development, Consumer Research +17

Soccer and Twitter: virtual brand community engagement practices

Marco Tulio Zanini, Fábio Carbone de Moraes, Vitor Lima et al. · Marketing Intelligence & Planning · 2019 · 28 citations

Digital Marketing, Communication, Consumer Engagement +16