Concepedia

Anthony K. Asare

AK

10

Publications

470

Citations

10

H-Index

2007

Active since

Affiliations

Quinnipiac University(Current)

University of Massachusetts Amherst

Hunan University

Anthony K. Asare is an author at Quinnipiac University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessStrategic ManagementBusiness StrategySupply ChainSales ManagementConsumer ResearchCustomer SatisfactionRelationship Marketing

Publications per year

2007–2018

10

Publications

10

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

Adwait Khare, Lauren I. Labrecque, Anthony K. Asare · Journal of Retailing · 2011 · 208 citations

Customer Satisfaction, Word-of-mouth Volume, Customer Review +13

B2B technology adoption in customer driven supply chains

Anthony K. Asare, Thomas G. Brashear, Jun Kang · Journal of Business and Industrial Marketing · 2016 · 68 citations

Innovation Adoption, Business-to-business Research, Business Intelligence +23

Effectiveness of social media for communicating health messages in Ghana

Richard Bannor, Anthony K. Asare, Justice Nyigmah Bawole · Health Education · 2017 · 38 citations

Health Communication Philosophy, Social Marketing, Communication +21

The relationship between supplier development and firm performance: the mediating role of marketing process improvement

Anthony K. Asare, Thomas G. Brashear, Jing Yang et al. · Journal of Business and Industrial Marketing · 2013 · 34 citations

Total Quality Management, Customer Satisfaction, Firm Performance +21

The value relevance of brand equity, intellectual capital and intellectual capital management capability

Jing Yang, Thomas G. Brashear, Anthony K. Asare · Journal of Strategic Marketing · 2015 · 32 citations

Firm Performance, Brand Strategy, Competitive Advantage +17

Rows per page

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