Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

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Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models

Michael E. Sobel · Sociological Methodology · 1982 · 12.7K citations

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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5.2K citations

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The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

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