Publication | Closed Access
Impact of marketing activities on relationship quality in the Malaysian banking sector
90
Citations
56
References
2013
Year
Relationship MarketingCustomer SatisfactionService QualityManagementBusinessRelationship QualityMarketingCustomer LoyaltyMarketing ActivitiesMalaysian Banking Sector
| Year | Citations | |
|---|---|---|
1991 | 17.7K | |
1979 | 12.7K | |
1997 | 6.2K | |
1988 | 5.8K | |
1999 | 4.1K | |
1990 | 4K | |
1995 | 3.1K | |
1972 | 2.9K | |
1998 | 2.3K | |
1988 | 2.3K |
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