Concepedia

Relational Benefits

Relational Benefits is a construct in customer advocacy that denotes the perceived advantages derived from interactive, trust-based relationships between customers and organizations, distinguished by emotional support, personalized communication, and mutual commitment fostering long-term engagement.

179

Publications

16.7K

Citations

404

Authors

255

Institutions

Publications per year

2017–2026

55

Parents

Publications

179

Relational Benefits in Services Industries: The Customer's Perspective

Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner · Journal of the Academy of Marketing Science · 1998 · 2.3K citations

, , +14

Understanding Relationship Marketing Outcomes

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler · Journal of Service Research · 2002 · 2.3K citations

, , +12

Service loyalty

Albert Caruana · European Journal of Marketing · 2002 · 1.5K citations · Full text

, , +16

Customer benefits and company consequences of customer-salesperson relationships in retailing

Kristy E. Reynolds, Sharon E. Beatty · Journal of Retailing · 1999 · 1K citations · Full text

, , +16

Internet retail customer loyalty: the mediating role of relational benefits

Hsiu Ju Rebecca Yen, Kevin P. Gwinner · International Journal of Service Industry Management · 2003 · 305 citations

, , +11

1–5 of 179

Authors

404

  1. IG
    Irene Gil Saura

    Universitat de València, Spain

    8 publications · 206 citations

    8

    h-index

  2. KP
    Kevin P. Gwinner

    Kansas State University, United States

    6 publications · 5.1K citations

    6

    h-index

  3. ME
    María Eugenia Ruíz Molina

    Universitat de València, Spain

    5 publications · 106 citations

    5

    h-index

  4. SD
    Sergios Dimitriadis

    Athens University of Economics and Business, Greece

    5 publications · 268 citations

    5

    h-index

  5. WK
    Wansoo Kim

    Dong-A University, South Korea

    4 publications · 300 citations

    4

    h-index

1–5 of 404

Institutions

255

  1. Universitat de València

    Valencia, Spain

    9 h-index

    25 publications

    726 citations

  2. Athens University of Economics and Business

    Athens, Greece

    6 h-index

    7 publications

    417 citations

  3. Kansas State University

    Manhattan, United States

    6 h-index

    9 publications

    3.1K citations

  4. UNSW Sydney

    Sydney, Australia

    5 h-index

    6 publications

    326 citations

  5. University of Toronto

    Toronto, Canada

    4 h-index

    10 publications

    505 citations

  6. East Carolina University

    Greenville, United States

    4 h-index

    5 publications

    2.4K citations

  7. University of Alabama

    Tuscaloosa, United States

    4 h-index

    6 publications

    1.5K citations

  8. National Yunlin University of Science and Technology

    Douliu, Taiwan

    3 h-index

    5 publications

    239 citations

1–8 of 255

Venues

  1. Journal of Services Marketing

    10 publications · 1.1K citations

    10

    h-index

  2. Journal of Relationship Marketing

    JRM · 6 publications · 213 citations

    6

    h-index

  3. Service Industries Journal

    6 publications · 246 citations

    6

    h-index

  4. Journal of Social and Personal Relationships

    JSPR · 5 publications · 153 citations

    5

    h-index

  5. European Journal of Marketing

    EJM · 5 publications · 1.6K citations

    5

    h-index

1–5