Concepedia
Statistics
Publications
5
Citations
517
H-Index
Active since
2001
Affiliations
National Chengchi University(Current)
National Central University
Yuan Ze University
Kansas State University
Hsiu Ju Rebecca Yen is an author at National Chengchi University specializing in business, consumer behavior, and marketing.
Publications per year
2001–2012
Internet retail customer loyalty: the mediating role of relational benefits
Hsiu Ju Rebecca Yen, Kevin P. Gwinner · International Journal of Service Industry Management · 2003 · 305 citations
Business, Marketing, Marketing Management +11
Exploring consumer value of multi‐channel shopping: a perspective of means‐end theory
Cheng‐Chieh Hsiao, Hsiu Ju Rebecca Yen, Eldon Y. Li · Internet Research · 2012 · 89 citations
Business, Information Technology, Marketing +16
The effects of emotion and need for cognition on consumer choice involving risk
Chien‐Huang Lin, Hsiu Ju Rebecca Yen, Shin-Chieh Chuang · Marketing Letters · 2006 · 64 citations
Business, Marketing, Marketing Management +12
Exploring Cultural Differences in Classroom Expectations of Students From the United States and Taiwan
Brian P. Niehoff, William H. Turnley, Hsiu Ju Rebecca Yen et al. · Journal of Education for Business · 2001 · 46 citations
Education, Multicultural Education, Teaching +15
A fit-gap analysis of e-business curricula and job demand in Taiwan and the US
Eldon Y. Li, Hsiu Ju Rebecca Yen, C.Y. John Cheng · Computers & Education · 2008 · 13 citations
Business, Business Administration, Management Information Systems +9
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