The effects of emotion and need for cognition on consumer choice involving risk

The need for cognition.

John T. Cacioppo, Richard E. Petty · Journal of Personality and Social Psychology · 1982 · 5.1K citations

Social Sciences, Psychology, Social Psychology +9

The Efficient Assessment of Need for Cognition

John T. Cacioppo, Richard E. Petty, Chuan Feng Kao · Journal of Personality Assessment · 1984 · 3K citations

Education, Educational Assessment, Psychology +8

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations

Business, Decision Sciences, Marketing +14

Choice Based on Reasons: The Case of Attraction and Compromise Effects

Itamar Simonson · Journal of Consumer Research · 1989 · 1.8K citations

Social Sciences, Behavioral Sciences, Marketing +14

Situational Variables and Consumer Behavior

Russell W. Belk · Journal of Consumer Research · 1975 · 1.6K citations

Business, Marketing, Psychology +15