Concepedia

Author

Basheer Abbass Al-alak

Al-Zaytoonah University of Jordan

Also Known As

Basheer A. Al-alak, Basheer A. M. AL-ALAK, Basheer A. M. Al-alak, Basheer Abbass Al-alak

8

Publications

375

Citations

6

H-Index

29

Concepts

All Affiliations

Al-Zaytoonah University of JordanUniversity of JordanUniversity of Reading
BA

About

Basheer Abbass Al-alak is an author at Al-Zaytoonah University of Jordan specializing in marketing, management, and customer satisfaction.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

5

5

255

2

Business

4

4

216

3

Education

1

1

119

4

Communication

1

1

39

5

Health Promotion

1

1

17

Basheer Abbass Al-alak

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6

Publications

374

Citations

6

H-Index

YearCitations

Measuring the acceptance and adoption of e-learning by academic staff

Basheer Abbass Al-alak, Ibrahim Alnawas

Knowledge Management & E-Learning An International Journal

2011

119

Impact of marketing activities on relationship quality in the Malaysian banking sector

Basheer Abbass Al-alak

Journal of Retailing and Consumer Services

2013

90

The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan

Basheer Abbass Al-alak

Journal of Marketing for HIGHER EDUCATION

2006

68

Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan.

Basheer Abbass Al-alak, Ibrahim Alnawas

International Journal of Marketing Studies

2010

41

Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions.

Basheer Abbass Al-alak, Ibrahim Alnawas

International Journal of Business and Management

2010

39

Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study

Basheer Abbass Al-alak

Social Marketing Quarterly

2010

17

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