Service Branding is a strategic management practice that distinguishes a service offering by creating a unique, value-based identity rooted in intangible attributes, relational quality, and experiential consistency to enhance customer loyalty and competitive positioning within the services marketing domain.
383
Publications
36.2K
Citations
715
Authors
389
Institutions
Publications per year
2017–2026
81
Publications
383
Cultivating Service Brand Equity
Leonard L. Berry · Journal of the Academy of Marketing Science · 2000 · 1.7K citations
Moving Forward and Making a Difference: Research Priorities for the Science of Service
Amy L. Ostrom, Mary Jo Bitner, Stephen Brown et al. · Journal of Service Research · 2010 · 1.5K citations
Management, Leadership, Strategy +14
1–5 of 383
Authors
715
- LD
19
h-index
- DG
9
h-index
- LL
8
h-index
- AO
7
h-index
- RJ
7
h-index
1–5 of 715
Institutions
389
Griffith University
Brisbane, Australia
13 h-index
22 publications
3.1K citations
University of Birmingham
Birmingham, United Kingdom
12 h-index
21 publications
2.4K citations
University of Nottingham
Nottingham, United Kingdom
9 h-index
10 publications
775 citations
The Open University
Milton Keynes, United Kingdom
8 h-index
8 publications
1.4K citations
University of Auckland
Auckland, New Zealand
7 h-index
10 publications
1.7K citations
Texas A&M University
College Station, United States
6 h-index
8 publications
2.8K citations
University of North Texas
Denton, United States
6 h-index
9 publications
368 citations
University of Strathclyde
Glasgow, United Kingdom
6 h-index
9 publications
1K citations
1–8 of 389
Venues
- Journal of Services Marketing
33 publications · 2.9K citations
28
h-index
- Service Industries Journal
12 publications · 1.1K citations
12
h-index
- European Journal of Marketing
EJM · 13 publications · 2K citations
12
h-index
- Journal of Product & Brand Management
12 publications · 734 citations
12
h-index
- Journal of Marketing Management
MM · 11 publications · 1.1K citations
11
h-index
1–5