Concepedia

Service Brand Performance

Service Brand Performance is a scholarly construct within service marketing that measures the extent to which a service brand achieves its intended customer, operational, and financial outcomes relative to its positioning and competitive context.

19

Publications

853

Citations

48

Authors

30

Institutions

Publications per year

2017–2026

5

Parents

Publications

19

Antecedents and consequences of service quality in a higher education context

Parves Sultan, Ho Yin Wong · Quality Assurance in Education · 2013 · 169 citations · Full text

, , +12

The effects of service brand dimensions on brand loyalty

Athanasios Krystallis, Polymeros Chrysochou · Journal of Retailing and Consumer Services · 2013 · 121 citations

, , +14

Building a strong services brand: Lessons from Mayo Clinic

Leonard L. Berry, Kent D. Seltman · Business Horizons · 2007 · 90 citations

, , +14

Interactions between organisational cultures and corporate brands

Leslie de Chernatony, Susan Cottam · Journal of Product & Brand Management · 2008 · 61 citations

, , +13

B2B service brand identity and brand performance

Darren Coleman, Leslie de Chernatony, George Christodoulides · European Journal of Marketing · 2015 · 50 citations · Full text

, , +16

1–5 of 19

Authors

48

  1. LD
    Leslie de Chernatony

    University of Birmingham, United Kingdom

    3 publications · 153 citations

    3

    h-index

  2. SC
    Susan Cottam

    University of Birmingham, United Kingdom

    2 publications · 103 citations

    2

    h-index

  3. EW
    Elaine Wallace

    Ollscoil na Gaillimhe – University of Galway, Ireland

    1 publications · 31 citations

    1

    h-index

  4. RC
    Riza Casidy

    Deakin University, Australia

    1 publications · 37 citations

    1

    h-index

  5. ST
    Sasu Tuominen

    University of Eastern Finland, Finland

    1 publications · 28 citations

    1

    h-index

1–5 of 48

Institutions

30

  1. Deakin University

    Burwood, Australia

    2 h-index

    2 publications

    206 citations

  2. University of Birmingham

    Birmingham, United Kingdom

    2 h-index

    4 publications

    206 citations

  3. London Business School

    London, United Kingdom

    1 h-index

    1 publications

    12 citations

  4. Université Paris Dauphine-PSL

    Paris, France

    1 h-index

    1 publications

    15 citations

  5. Central Queensland University

    Rockhampton, Australia

    1 h-index

    1 publications

    169 citations

  6. Universitat de València

    Valencia, Spain

    1 h-index

    4 publications

    52 citations

  7. University of Eastern Finland

    Joensuu, Finland

    1 h-index

    1 publications

    28 citations

  8. The University of Melbourne

    Melbourne, Australia

    1 h-index

    2 publications

    24 citations

1–8 of 30

Venues

  1. Journal of Product & Brand Management

    3 publications · 118 citations

    3

    h-index

  2. Journal of Strategic Marketing

    1 publications · 37 citations

    1

    h-index

  3. Business Horizons

    1 publications · 90 citations

    1

    h-index

  4. European Journal of Marketing

    EJM · 1 publications · 50 citations

    1

    h-index

  5. Marketing Science

    1 publications · 12 citations

    1

    h-index

1–5