Concepedia

Susan Cottam

SC

Statistics

Publications

5

Citations

541

H-Index

5

Active since

2006

Affiliations

University of Birmingham(Current)

Susan Cottam is an author at University of Birmingham specializing in brand management, marketing management, and business.

Publications per year

2006–2008

5

Publications

5

Internal brand factors driving successful financial services brands

Leslie de Chernatony, Susan Cottam · European Journal of Marketing · 2006 · 216 citations

Business, Marketing, Marketing Management +16

Communicating Services Brands' Values Internally and Externally

Leslie de Chernatony, Susan Cottam, Susan Segal‐Horn · Service Industries Journal · 2006 · 177 citations

Business, Marketing, Marketing Management +17

Interactions between organisational cultures and corporate brands

Leslie de Chernatony, Susan Cottam · Journal of Product & Brand Management · 2008 · 61 citations

Management, Organization Studies, Organizational Behavior +13

Interacting contributions of different departments to brand success

Leslie de Chernatony, Susan Cottam · Journal of Business Research · 2008 · 45 citations

Business, Marketing, Marketing Management +11

Why are all financial services brands not great?

Leslie de Chernatony, Susan Cottam · Journal of Product & Brand Management · 2006 · 42 citations

Business, Marketing, Marketing Management +15

1–5 of 5