Concepedia
Statistics
Publications
13
Citations
1.2K
H-Index
12
Active since
1990
Affiliations
The Open University(Current)
University of Birmingham
University of Kent
Cranfield University
Susan Segal‐Horn is an author at The Open University specializing in business, marketing, and service branding.
Publications per year
1990–2010
The criteria for successful services brands
Leslie de Chernatony, Susan Segal‐Horn · European Journal of Marketing · 2003 · 381 citations
Business, Marketing, Marketing Management +8
Building on Services' Characteristics to Develop Successful Services Brands
Leslie de Chernatony, Susan Segal‐Horn · Journal of Marketing Management · 2001 · 234 citations
Business, Marketing, Marketing Management +13
Communicating Services Brands' Values Internally and Externally
Leslie de Chernatony, Susan Cottam, Susan Segal‐Horn · Service Industries Journal · 2006 · 177 citations
Business, Marketing, Marketing Management +17
Building a Services Brand: Stages, People and Orientations
Leslie de Chernatony, Susan Drury, Susan Segal‐Horn · Service Industries Journal · 2003 · 133 citations
Business, Marketing, Marketing Management +11
Identifying and sustaining services brands' values
Leslie de Chernatony, Susan Drury, Susan Segal‐Horn · Journal of Marketing Communications · 2004 · 76 citations
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