Concepedia

Building a strong services brand: Lessons from Mayo Clinic

Leonard L. Berry, Kent D. Seltman

Business Horizons · 2007 · 90 citations · 7 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyServices MarketingBrand EquityCustomer LoyaltyCustomer Service ManagementService BrandingService CharacteristicsService StrategyService Brand AssociationsService Brand AwarenessService Brand ExperienceService Brand PerformanceService Brand Strategy

References

7

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Marketing Services: Competing Through Quality

Boris W. Becker, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1992 · 2.2K citations

Management, Marketing, Marketing Management +17

Cultivating Service Brand Equity

Leonard L. Berry · Journal of the Academy of Marketing Science · 2000 · 1.7K citations

Business, Marketing, Marketing Management +12

Patients' Perspectives on Ideal Physician Behaviors

Neeli Bendapudi, Leonard L. Berry, Keith A. Frey et al. · Mayo Clinic Proceedings · 2006 · 257 citations · Full text

Pharmacy, Health Behavior, Primary Care +9

Clueing in customers.

Leonard L. Berry, Neeli Bendapudi · PubMed · 2003 · 126 citations

Health Professions, Marketing, Quality Management +13