Statistics
Publications
21
Citations
3.3K
H-Index
17
Active since
1973
Affiliations
Boris W. Becker is an author at Oregon State University specializing in management, marketing, and marketing management.
Publications per year
1973–2024
21
21
Marketing Services: Competing Through Quality
Boris W. Becker, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1992 · 2.2K citations
1–5 of 21