Concepedia
Statistics
Publications
45
Citations
2.6K
H-Index
32
Active since
2007
Affiliations
Aarhus University(Current)
University of South Australia
Duke University
Aarhus University Hospital
Aarhus Business College
Polymeros Chrysochou is an author at Aarhus University specializing in marketing, business, and marketing management.
Publications per year
2007–2024
Stories vs. facts: triggering emotion and action-taking on climate change
Brandi S. Morris, Polymeros Chrysochou, Jacob Dalgaard Christensen et al. · Climatic Change · 2019 · 234 citations · Full text
Social Sciences, Communication, Psychology +12
The effects of service brand dimensions on brand loyalty
Athanasios Krystallis, Polymeros Chrysochou · Journal of Retailing and Consumer Services · 2013 · 121 citations
Business, Marketing, Marketing Management +14
Health-related ad information and health motivation effects on product evaluations
Polymeros Chrysochou, Klaus G. Grunert · Journal of Business Research · 2013 · 117 citations
Business, Health Behavior, Marketing +16
“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
Christos Kavvouris, Polymeros Chrysochou, John Thøgersen · Journal of Business Research · 2019 · 111 citations
Social Sciences, Psychology, Social Psychology +12
One size does (obviously not) fit all: Using product attributes for wine market segmentation
Eugenio Pomarici, Marco Lerro, Polymeros Chrysochou et al. · Wine Economics and Policy · 2017 · 106 citations · Full text
Business, Marketing, Marketing Management +17
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