Marco Lerro

One size does (obviously not) fit all: Using product attributes for wine market segmentation

Eugenio Pomarici, Marco Lerro, Polymeros Chrysochou et al. · Wine Economics and Policy · 2017 · 102 citations · Full text

Marketing Analytics, Customer Satisfaction, Business Intelligence +18

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

Marco Lerro, Maria Raimondo, Marcello Stanco et al. · Sustainability · 2019 · 79 citations · Full text

Customer Satisfaction, Socially Responsible Product, Structured Questionnaire +24

Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

Marcello Stanco, Marco Lerro, Giuseppe Marotta · Sustainability · 2020 · 66 citations · Full text

Consumer Uncertainty, Consumer Study, Wine Attributes +17

Consumers' heterogeneous preferences for corporate social responsibility in the food industry

Marco Lerro, Riccardo Vecchio, Francesco Caracciolo et al. · Corporate Social Responsibility and Environmental Management · 2018 · 63 citations

Socially Responsible Product, Consumer Uncertainty, Heterogeneous Preferences +22

Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes

Concetta Nazzaro, Marco Lerro, Marcello Stanco et al. · British Food Journal · 2019 · 62 citations

Innovation Evaluation, Food Product Innovation, Innovation Adoption +22