Giuseppe Marotta

Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry

Marco Lerro, Maria Raimondo, Marcello Stanco et al. · Sustainability · 2019 · 79 citations · Full text

Customer Satisfaction, Socially Responsible Product, Structured Questionnaire +24

Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis

Marcello Stanco, Marco Lerro, Giuseppe Marotta · Sustainability · 2020 · 66 citations · Full text

Consumer Uncertainty, Consumer Study, Wine Attributes +17

Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes

Concetta Nazzaro, Marco Lerro, Marcello Stanco et al. · British Food Journal · 2019 · 62 citations

Innovation Evaluation, Food Product Innovation, Innovation Adoption +22

The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models

Concetta Nazzaro, Marcello Stanco, Giuseppe Marotta · Sustainability · 2020 · 58 citations · Full text

Engineering, Agri-food Systems, Producer Responsibility +19

Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

Marco Lerro, Giuseppe Marotta, Concetta Nazzaro · Agricultural and Food Economics · 2020 · 55 citations · Full text