Concepedia

Reference Pricing Effects

Reference Pricing Effects is a cognitive pricing phenomenon in which consumers' evaluation of a subscription price is systematically influenced by a comparative benchmark price, thereby affecting their perceived value and willingness to pay.

287

Publications

23.2K

Citations

524

Authors

342

Institutions

Publications per year

2017–2026

68

Parents

Publications

287

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations

, , +13

Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text

, , +17

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

, , +17

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 837 citations

, , +16

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations

, , +17

1–5 of 287

Authors

524

  1. AB
    Abhijit Biswas

    Wayne State University, United States

    9 publications · 970 citations

    9

    h-index

  2. CW
    Christopher Whaley

    RAND Corporation, United States

    7 publications · 225 citations

    7

    h-index

  3. JC
    James C. Robinson

    University of California, Berkeley, United States

    7 publications · 345 citations

    7

    h-index

  4. DR
    Donald R. Lichtenstein

    University of Colorado Boulder, United States

    7 publications · 1.1K citations

    7

    h-index

  5. SB
    Scot Burton

    University of Arkansas at Fayetteville, United States

    7 publications · 453 citations

    7

    h-index

1–5 of 524

Institutions

342

  1. University of California, Berkeley

    Berkeley, United States

    12 h-index

    23 publications

    2K citations

  2. Louisiana State University

    Baton Rouge, United States

    9 h-index

    15 publications

    1.4K citations

  3. Harvard University

    Cambridge, United States

    6 h-index

    17 publications

    1.4K citations

  4. Berkeley Public Health Division

    Berkeley, United States

    6 h-index

    8 publications

    331 citations

  5. RAND Corporation

    Santa Monica, United States

    6 h-index

    8 publications

    260 citations

  6. University of Science and Technology of China

    Hefei, China

    6 h-index

    17 publications

    1K citations

  7. University of Houston

    Houston, United States

    5 h-index

    9 publications

    1.3K citations

  8. University of Southern California

    Los Angeles, United States

    5 h-index

    5 publications

    883 citations

1–8 of 342

Venues

  1. Journal of Marketing

    JM · 14 publications · 4.1K citations

    14

    h-index

  2. Journal of Consumer Research

    JCR · 12 publications · 4.7K citations

    12

    h-index

  3. Journal of Marketing Research

    11 publications · 1.3K citations

    11

    h-index

  4. Journal of Product & Brand Management

    11 publications · 247 citations

    10

    h-index

  5. Journal of Business Research

    JBR · 10 publications · 648 citations

    10

    h-index

1–5