Concepedia

Reference Price Formation

Reference Price Formation is a cognitive pricing mechanism within consumer behavior theory that represents the mental benchmark consumers develop to evaluate the fairness or attractiveness of a given price, distinguishing it from other pricing mechanisms by its reliance on internalized past experiences, promotional cues, and market information as a basis for comparative judgment.

157

Publications

16K

Citations

299

Authors

203

Institutions

Publications per year

2017–2026

38

Parents

Publications

157

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations

, , +13

A Reference Price Model of Brand Choice for Frequently Purchased Products

Russell S. Winer · Journal of Consumer Research · 1986 · 948 citations

, , +17

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 837 citations

, , +16

Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram, Russell S. Winer · Marketing Science · 1995 · 796 citations

, , +17

A Comparative Analysis of Reference Price Models

Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar et al. · Journal of Consumer Research · 1997 · 482 citations

, , +15

1–5 of 157

Authors

299

  1. AB
    Abhijit Biswas

    Wayne State University, United States

    7 publications · 895 citations

    7

    h-index

  2. DG
    Dhruv Grewal

    Babson College, United States

    5 publications · 1.7K citations

    5

    h-index

  3. RS
    Russell S. Winer

    New York University, United States

    4 publications · 1.9K citations

    4

    h-index

  4. EB
    Edward Blair

    University of Houston, United States

    4 publications · 718 citations

    4

    h-index

  5. RC
    Rajesh Chandrashekaran

    Fairleigh Dickinson University, United States

    4 publications · 295 citations

    4

    h-index

1–5 of 299

Institutions

203

  1. University of Houston

    Houston, United States

    5 h-index

    9 publications

    1.3K citations

  2. University of Science and Technology of China

    Hefei, China

    5 h-index

    14 publications

    1.8K citations

  3. Louisiana State University

    Baton Rouge, United States

    5 h-index

    6 publications

    922 citations

  4. University of Miami

    Coral Gables, United States

    4 h-index

    5 publications

    1.5K citations

  5. University of California, Berkeley

    Berkeley, United States

    4 h-index

    4 publications

    1K citations

  6. University of South Carolina

    Columbia, United States

    4 h-index

    5 publications

    603 citations

  7. Babson College

    Wellesley, United States

    4 h-index

    4 publications

    448 citations

  8. University of Illinois Urbana-Champaign

    Urbana, United States

    3 h-index

    4 publications

    239 citations

1–8 of 203

Venues

  1. Journal of Marketing

    JM · 11 publications · 3.9K citations

    11

    h-index

  2. Journal of Consumer Research

    JCR · 9 publications · 3K citations

    9

    h-index

  3. Journal of Retailing

    9 publications · 713 citations

    9

    h-index

  4. Journal of Business Research

    JBR · 9 publications · 620 citations

    9

    h-index

  5. Journal of Marketing Research

    7 publications · 977 citations

    7

    h-index

1–5