Concepedia

Publicity Use

Publicity Use is a proprietary right within intellectual property law that refers to the commercial appropriation of an individual’s name, likeness, or other recognizable aspects of personality for advertising or promotional purposes in film and media without consent.

23

Publications

2.1K

Citations

64

Authors

43

Institutions

Publications per year

2017–2026

6

Parents

Publications

23

Consumer Response to Negative Publicity: The Moderating Role of Commitment

Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava · Journal of Marketing Research · 2000 · 1K citations

, , +11

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

Kofi Osei-Frimpong, Georgina Donkor, Nana Owusu‐Frimpong · The Journal of Marketing Theory and Practice · 2019 · 250 citations

, , +17

The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

Jae Han Min, Hyo Jung Chang, Tun‐Min Jai et al. · Fashion and Textiles · 2019 · 110 citations · Full text

, , +17

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

Martin Eisend, Franziska Küster · Journal of the Academy of Marketing Science · 2010 · 105 citations

, , +12

The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention

Mingzhou Yu, Fang Liu, Julie Lee et al. · Journal of Product & Brand Management · 2018 · 101 citations · Full text

, , +17

1–5 of 23

Authors

64

  1. FL
    Fang Liu

    The University of Western Australia, Australia

    2 publications · 131 citations

    2

    h-index

  2. AK
    Anselmiova Katerina

    Wellcome Trust, United Kingdom

    1 publications · 13 citations

    1

    h-index

  3. MA
    Mark A. Lemley

    Stanford Medicine, United States

    1 publications · 12 citations

    1

    h-index

  4. MS
    Martina Skalická

    Brno University of Technology, Czechia

    1 publications · 15 citations

    1

    h-index

  5. MG
    Marc G. Weinberger

    University of Massachusetts Amherst, United States

    1 publications · 13 citations

    1

    h-index

1–5 of 64

Institutions

43

  1. The University of Western Australia

    Perth, Australia

    2 h-index

    5 publications

    434 citations

  2. Cambridge University Hospitals NHS Foundation Trust

    Cambridge, United Kingdom

    1 h-index

    1 publications

    13 citations

  3. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    27 citations

  4. University of Georgia

    Athens, United States

    1 h-index

    2 publications

    26 citations

  5. Juvenile Diabetes Research Foundation

    London, United Kingdom

    1 h-index

    3 publications

    39 citations

  6. Hainan University

    Haikou, China

    1 h-index

    2 publications

    60 citations

  7. Ghana Institute of Management and Public Administration

    Accra, Ghana

    1 h-index

    3 publications

    750 citations

  8. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    12 citations

1–8 of 43

Venues

  1. Journal of Product & Brand Management

    2 publications · 131 citations

    2

    h-index

  2. Journal of Applied Social Psychology

    2 publications · 66 citations

    2

    h-index

  3. Trials

    1 publications · 13 citations

    1

    h-index

  4. Marine Resource Economics

    MRE · 1 publications · 24 citations

    1

    h-index

  5. Journal of Advertising Research

    JAR · 1 publications · 13 citations

    1

    h-index

1–5