Concepedia

Mingzhou Yu

MY

Statistics

Publications

3

Citations

167

H-Index

3

Active since

2018

Affiliations

The University of Western Australia(Current)

Mingzhou Yu is an author at The University of Western Australia specializing in social sciences, social psychology, and marketing.

ORCID

Publications per year

2018–2023

3

Publications

3

The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention

Mingzhou Yu, Fang Liu, Julie Lee et al. · Journal of Product & Brand Management · 2018 · 101 citations · Full text

, , +17

Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth

Mingzhou Yu, Fang Liu, Julie Lee · Journal of Brand Management · 2018 · 44 citations

, , +10

Emotions and online gaming experiences: An examination of MMORPG gamers from India and the United States

Bader Albatati, Fang Liu, Shasha Wang et al. · Computers in Human Behavior · 2023 · 22 citations

, , +16

1–3 of 3