Concepedia

Franziska Küster

FK

Statistics

Publications

2

Citations

120

H-Index

2

Active since

2010

Affiliations

European University Viadrina(Current)

Franziska Küster is an author at European University Viadrina specializing in advertising persuasion, advertising strategy, and advertising.

Publications per year

2010–2015

2

Publications

2

The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

Martin Eisend, Franziska Küster · Journal of the Academy of Marketing Science · 2010 · 105 citations

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Time heals many wounds – explaining the immediate and delayed effects of message sidedness

Franziska Küster, Martin Eisend · International Journal of Advertising · 2015 · 15 citations

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