Concepedia

Private Label Comparison

Private Label Comparison is a systematic analytical framework within private label market research that identifies and evaluates differences in product attributes, pricing, branding, and consumer perception between private label and national brand offerings to assess competitive positioning and market potential.

16

Publications

1.4K

Citations

45

Authors

33

Institutions

Publications per year

2017–2026

7

Parents

Publications

16

When Do Private Labels Succeed

Stephen J. Hoch, Shumeet Banerji · Sloan management review · 1993 · 555 citations

, , +4

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts · Journal of Marketing Research · 2010 · 319 citations

, , +17

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Maciej Szymanowski, Els Gijsbrechts · Journal of Marketing Research · 2011 · 84 citations

, , +17

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Jessie J. Wang, Carlos J. Torelli, Ashok K. Lalwani · Journal of Business Research · 2019 · 82 citations

, , +14

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Patrícia Rossi, Adilson Borges, Marat Bakpayev · Journal of Retailing and Consumer Services · 2015 · 80 citations

, , +17

1–5 of 16

Authors

45

  1. EG
    Els Gijsbrechts

    Tilburg University, Netherlands

    2 publications · 403 citations

    2

    h-index

  2. IG
    Inge Geyskens

    Tilburg University, Netherlands

    2 publications · 351 citations

    2

    h-index

  3. JW
    Jason Wu

    The George Institute for Global Health, Australia

    1 publications · 27 citations

    1

    h-index

  4. RH
    Ram Herstein

    Ruppin Academic Center, Israel

    1 publications · 14 citations

    1

    h-index

  5. SH
    Sandra Horvat

    University of Zagreb, Croatia

    1 publications · 36 citations

    1

    h-index

1–5 of 45

Institutions

33

  1. Tilburg University

    Tilburg, The Netherlands

    3 h-index

    5 publications

    786 citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    2 publications

    351 citations

  3. University of Aberdeen

    Aberdeen, United Kingdom

    1 h-index

    1 publications

    26 citations

  4. Miami University

    Oxford, United States

    1 h-index

    1 publications

    82 citations

  5. Ruppin Academic Center

    Hadera, Israel

    1 h-index

    2 publications

    28 citations

  6. Royal Prince Alfred Hospital

    Sydney, Australia

    1 h-index

    1 publications

    27 citations

  7. Ghent University

    Ghent, Belgium

    1 h-index

    3 publications

    72 citations

  8. Université Catholique de Lille

    Lille, France

    1 h-index

    1 publications

    80 citations

1–8 of 33

Venues

  1. Journal of Business Research

    JBR · 4 publications · 176 citations

    4

    h-index

  2. Journal of Marketing Research

    2 publications · 403 citations

    2

    h-index

  3. Services Marketing Quarterly

    1 publications · 14 citations

    1

    h-index

  4. Agribusiness

    1 publications · 26 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 80 citations

    1

    h-index

1–5