Concepedia
Statistics
Publications
9
Citations
339
H-Index
Active since
2018
Affiliations
Miami University(Current)
Indiana University Bloomington
Indiana University
Jessie J. Wang is an author at Miami University specializing in marketing, business, and marketing management.
Publications per year
2018–2022
The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands
Jessie J. Wang, Carlos J. Torelli, Ashok K. Lalwani · Journal of Business Research · 2019 · 82 citations
Business, Marketing, Marketing Management +14
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Hyejin Lee, Ashok K. Lalwani, Jessie J. Wang · Journal of Marketing · 2020 · 62 citations
Business, Economics, Marketing +17
How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation
Ashok K. Lalwani, Jessie J. Wang · Journal of Consumer Research · 2018 · 59 citations
Business, Marketing, Marketing Management +17
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Jessie J. Wang, Ashok K. Lalwani · International Journal of Research in Marketing · 2018 · 43 citations
The Impact of Power Distance Belief on Consumers' Brand Preferences
Jessie J. Wang, Ashok K. Lalwani, Devon DelVecchio · International Journal of Research in Marketing · 2021 · 33 citations
Business, Marketing, Marketing Management +13
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