Concepedia

The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands

Jessie J. Wang, Carlos J. Torelli, Ashok K. Lalwani

Journal of Business Research · 2019 · 82 citations · 66 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementInternational MarketingMarketing StrategyBrand AssociationsBrand ConsumptionConsumer TheoryPower DistancePrivate Label BrandingPrivate Label MarketingPrivate Label ComparisonPrivate Label Consumer BehaviorPrivate Label Consumer PerceptionPrivate Label Consumer Purchase IntentionPrivate Label Consumption

References

66

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations

Rabi S. Bhagat, Geert Hofstede · Academy of Management Review · 2002 · 22K citations

Management, Organization Studies, Organizational Behavior +17

Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions

Kristopher J. Preacher, Derek D. Rucker, Andrew F. Hayes · Multivariate Behavioral Research · 2007 · 9.8K citations · Full text

Public Health, Educational Psychology, Psychology +15

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Journal of Consumer Marketing · 2000 · 3.3K citations

Business, Marketing, Marketing Management +14